Tower Award Categories

Review the category specifics listed below and choose the one in which your entry will best compete. Judges reserve the right to re-classify entries if needed. You may enter the same piece in multiple categories. Please submit a separate entry form, board and entry fee for each category in which you wish to compete. The work could have been developed for individual or groups of products or services, a company business unit or division or for a corporate identity. 

• Agency Promotion Material Utilized by agencies to promote their services to prospective clients (may include ads, direct mail, premiums, etc.) 
• Animation/Motion graphics 
  
• Blogs 
  
• Computer-based presentations, including powerpoint
  
• Corporate Identity - Logo Design
  
• Direct Mail - Campaign with two or more mailings
  
• Direct Mail - Single or multiple mailings, which includes incentives 
  
• Direct Mail - Single printed mailing piece 
• Event Marketing - Events Includes all non-tradeshow event marketing programs, including business meetings, conferences, hodpitality evnets, etc.
• Exhibitions/Trade Shows - Exhibits Submit one or more color images or video of an exhibit to show how it fulfilled its mission, as well as floor plan of the exhibit. These comprise a single entry for each exhibit.
• Exhibitions/Trade Shows - Trade show marketing program
  
• Experiential Marketing 
  
• Mobile Marketing
  
• New Product Launch Campaign
  
• Newsletter - Online Newsletters - internal/external audiences
  
• Print Ad Campaigns - Three and four color campaign over $200,001 Consists of a series of two or more different fractional, full page or spread ads appearing only in business or professional publications and created to support a single communications.
• Print Advertising - Single Ads - Fractional page or fractional spread: color or black-and-white
  
• Product catalogs, demo disc brochure, sales presentations
  
• Promotional Material - Capabilities/facilities booklet/brochure
  
• Promotional Material - Posters and Calendars Must be BtoB
• Promotional Material - Product specifications brouchure/bulletin
  
• Promotional Material - Special Promotions 
  
• Public Relations - Campaign-coordinated public relations campaign
  
• Public Relations - Special Events
  
• Radio
  
• Social media campaigns
  
• Television - single commercial or campaign 
  
• The Client Didn't Buy It Great concepts that were never executed.
• Total Communications Program under $200,000 Includes all elements created to support one marketing program (media, direct mail, literature, publicity, point of purchase, corporate graphics, etc.).
• Total Communications Program between $200,001-500,000 Includes all elements created to support one marketing program (media, direct mail, literature, publicity, point of purchase, corporate graphics, etc.).
• Total Communications Program over $500,001 Includes all elements created to support one marketing program (media, direct mail, literature, publicity, point of purchase, corporate graphics, etc.).
• Video Production - sales, product or corporate promotions
  
• Video/On-Line Production Including flash movie/flash demo
• Web sites produced for less than $25,000 Include URL - if login name and password is required include the information. If site is no longer live, put the replica site's URL banners.
• Web sites produced between $25,001-$50,000
  
• Include URL - if login name and password is required include the information. If site is no longer live, put the replica site's URL banners.
• Web sites produced over $50,001
  
• Include URL - if login name and password is required include the information. If site is no longer live, put the replica site's URL banners.
• Webinars